Certified Specialist Programme in Game Marketing Analytics

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CourseDetails

  • Game Marketing Analytics Fundamentals
  • User Acquisition & Cost Optimization (with emphasis on ROI)
  • Data Visualization & Reporting for Game Marketing
  • Attribution Modeling & Marketing Mix Modeling (MMM)
  • Retention & LTV Analysis (lifetime value)
  • A/B Testing & Experimentation
  • Predictive Modeling in Game Marketing
  • Big Data & Analytics for Games

CareerPath

Career Role (Game Marketing Analytics) Description Game Marketing Analyst Analyze game performance data to optimize marketing campaigns and increase player acquisition.

Data analysis and marketing strategy are key.

Senior Game Marketing Analyst Lead data analysis projects, mentor junior analysts, and develop advanced marketing analytics strategies.

Requires significant data visualization skills.

Marketing Data Scientist (Games) Utilize advanced statistical modeling and machine learning techniques to predict player behavior and optimize game marketing ROI.

Strong programming skills in R or Python are essential.

Business Intelligence Analyst (Gaming) Analyze business performance data, including marketing metrics, to inform strategic business decisions.

Deep understanding of game analytics and business strategy required.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFIED SPECIALIST PROGRAMME IN GAME MARKETING ANALYTICS
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London School of International Business (LSIB)
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05 May 2025
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