Certified Specialist Programme in Game Marketing Analytics

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์–ธ์ œ๋“  ์‹œ์ž‘

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Game Marketing Analytics Fundamentals
  • User Acquisition & Cost Optimization (with emphasis on ROI)
  • Data Visualization & Reporting for Game Marketing
  • Attribution Modeling & Marketing Mix Modeling (MMM)
  • Retention & LTV Analysis (lifetime value)
  • A/B Testing & Experimentation
  • Predictive Modeling in Game Marketing
  • Big Data & Analytics for Games

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role (Game Marketing Analytics) Description Game Marketing Analyst Analyze game performance data to optimize marketing campaigns and increase player acquisition.

Data analysis and marketing strategy are key.

Senior Game Marketing Analyst Lead data analysis projects, mentor junior analysts, and develop advanced marketing analytics strategies.

Requires significant data visualization skills.

Marketing Data Scientist (Games) Utilize advanced statistical modeling and machine learning techniques to predict player behavior and optimize game marketing ROI.

Strong programming skills in R or Python are essential.

Business Intelligence Analyst (Gaming) Analyze business performance data, including marketing metrics, to inform strategic business decisions.

Deep understanding of game analytics and business strategy required.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFIED SPECIALIST PROGRAMME IN GAME MARKETING ANALYTICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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