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Graduate Certificate in Social Media Crisis Response Strategies

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

This intensive program equips you with advanced strategies for mitigating damage and protecting your organization's image in the digital age. Develop effective communication plans and learn to leverage social media for crisis recovery. Boost your career prospects in public relations, communications, and marketing. Our unique blend of theory and case studies ensures you're ready to tackle any online challenge. Become a highly sought-after crisis communication professional.

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Social Media Landscape & Emerging Trends
  • Crisis Communication Theories & Principles
  • Social Media Listening & Monitoring for Early Warning Signs
  • Social Media Crisis Response Strategies & Planning
  • Developing a Social Media Crisis Communication Plan (includes risk assessment & mitigation)
  • Managing the Narrative During a Crisis: Messaging & Tone
  • Engaging with Stakeholders During a Crisis: Best Practices & Ethical Considerations
  • Post-Crisis Analysis & Evaluation: Learning from Experience
  • Legal and Ethical Considerations in Social Media Crisis Response
  • Social Media Crisis Response Case Studies & Simulations

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Social Media Manager (Crisis Response Focus) Develops and implements proactive and reactive strategies for social media crisis management; monitors social media channels for potential threats and issues; and crafts compelling narratives to mitigate reputational damage.

High demand for experience in crisis communication and social listening .

Communications Officer (Digital Crisis Management) Manages internal and external communication during crises, leveraging digital channels for timely and accurate information dissemination.

Requires strong social media and public relations skills, with a focus on crisis communication planning .

Digital PR Specialist (Crisis & Reputation Management) Works to protect and enhance an organization's reputation online during a crisis.

This involves using social media analytics to monitor sentiment and employing proactive public relations strategies.

Experience in brand reputation management is key.

Community Manager (Social Media Crisis Support) Engages with online communities to address concerns and misinformation during crises.

Requires exceptional communication and customer service skills, alongside familiarity with social media moderation .

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

๊ณผ์ • ์ƒํƒœ

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํšŒ์‚ฌ๋กœ ์ง€๋ถˆ

์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GRADUATE CERTIFICATE IN SOCIAL MEDIA CRISIS RESPONSE STRATEGIES
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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4.8

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