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Career Advancement Programme in Digital Marketing for Public Relations
-- ViewingNowThe Career Advancement Programme in Digital Marketing is a comprehensive ten-unit certificate course designed for public relations professionals seeking to elevate their expertise. With the industry demanding integrated communication strategies, this course bridges the gap between traditional PR and modern digital tactics.
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- Digital PR Strategy & Planning
- Content Marketing for Public Relations
- SEO for Public Relations (Search Engine Optimization)
- Social Media Marketing for Public Relations & Crisis Communication
- Influencer Marketing and Outreach
- Measurement & Analytics in Digital PR
- Data-driven decision making in Digital PR campaigns
- Reputation Management and Online Brand Building
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Career Role Description Digital PR Manager Develop and execute digital PR strategies, leveraging online channels to build brand reputation and drive media coverage.
Manages social media and influencer marketing campaigns.
SEO Specialist (Digital Marketing) Optimize website content and structure for improved search engine rankings, driving organic traffic and increasing online visibility.
Key focus on keyword research and technical SEO.
Social Media Marketing Manager Develop and implement social media strategies, managing social media channels, creating engaging content, and analysing performance metrics to increase brand awareness.
Content Marketing Specialist Create and curate high-quality content (blogs, articles, videos, infographics) to engage target audiences and promote brand messaging across multiple digital channels.
PPC (Pay-Per-Click) Executive Manage and optimize paid search advertising campaigns on platforms like Google Ads, maximizing ROI and driving qualified leads.
Keyword research and bid management are key.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
- NotRegulatedAuthorized
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
- RegularCertificateDelivery
- OpenEnrollmentStartAnytime
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- DigitalCertificate
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