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Certificate Programme in Sports Sponsorship Negotiation

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Sports Sponsorship: Understanding the Landscape
  • Sponsorship Negotiation Strategies & Tactics
  • Evaluating Sponsorship Opportunities: ROI and Value Assessment
  • Legal Aspects of Sports Sponsorship Agreements
  • Rights and Activation in Sports Sponsorship Deals
  • Building & Managing Sponsorship Relationships
  • Measuring Sponsorship Effectiveness & Reporting
  • Case Studies in Successful Sports Sponsorship Negotiation
  • Digital & Social Media in Sports Sponsorship
  • Sports Sponsorship Sales & Business Development

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Sports Sponsorship Manager Develop and execute sponsorship strategies, negotiate contracts, and manage relationships with sponsors.

High demand for strategic thinking and negotiation skills.

Sponsorship Consultant Advise clients on sponsorship opportunities, create proposals, and manage sponsorship activations.

Requires strong business acumen and client management skills.

Sports Marketing Executive (Sponsorship Focus) Develop and implement marketing campaigns centered around sponsorships, ensuring maximum ROI.

Expertise in digital marketing and brand activation is crucial.

Rights Holder Relationship Manager Build and maintain strong relationships with sports teams or organizations, managing sponsorship deals and ensuring compliance.

Excellent communication and negotiation skills are key.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN SPORTS SPONSORSHIP NEGOTIATION
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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