Certified Specialist Programme in Crisis Communication and Social Media

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Crisis Communication Strategies and Planning
  • Social Media Listening and Monitoring for Early Warning Signs
  • Social Media Crisis Management: Responding to Online Attacks and Negative Publicity
  • Reputation Management and Brand Recovery in a Digital Age
  • Developing a Social Media Crisis Communication Protocol
  • Legal and Ethical Considerations in Crisis Communication
  • Measuring the Effectiveness of Crisis Communication Campaigns
  • Crisis Communication Training for Spokespeople and Teams

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Crisis Communication Manager (Social Media Specialist) Develops and implements crisis communication strategies across multiple social media platforms, mitigating reputational damage and protecting brand image.

High demand for strong social media and crisis communication skills.

Social Media Strategist (Crisis Communication) Creates and executes social media strategies with built-in crisis communication protocols to proactively manage potential issues and enhance brand reputation.

Requires expertise in both areas.

Public Relations Officer (Digital Crisis Management) Manages public perception during crises using digital channels including social media.

Strong writing and crisis management skills essential with a growing need for digital expertise.

Communications Consultant (Social Media & Crisis) Provides expert advice and support to organizations on all aspects of crisis communication and social media management, including strategic planning and training.

High level of experience and adaptability are crucial.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFIED SPECIALIST PROGRAMME IN CRISIS COMMUNICATION AND SOCIAL MEDIA
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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