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Certificate Programme in Digital Advertising Standards
-- viewing nowDigital Advertising Standards: This Certificate Programme equips marketing professionals with essential knowledge of responsible digital advertising practices. Learn about advertising ethics, data privacy regulations like GDPR and CCPA, and compliance with industry best practices.
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Course Details
- Digital Advertising Fundamentals & Best Practices
- Understanding the Digital Advertising Landscape & Key Players
- Digital Advertising Measurement and Analytics (including Google Analytics)
- Legal and Ethical Considerations in Digital Advertising
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Social Media Advertising Strategies
- Programmatic Advertising and Automation
- Display Advertising and Banner Ads
- Mobile Advertising and Optimization
- Creating Effective Digital Advertising Campaigns
Career Path
Career Role Description Digital Marketing Manager (PPC, SEO, SEM) Oversees all aspects of digital advertising campaigns, managing budgets and teams, specialising in PPC, SEO and SEM strategies.
High demand for strategic thinking and leadership skills.
Social Media Specialist (Social Media Advertising) Creates and implements social media advertising campaigns across various platforms, focusing on engagement and ROI.
Requires strong understanding of social media algorithms and audience targeting.
PPC Specialist (Paid Search Advertising) Manages and optimises paid search campaigns on platforms like Google Ads.
Expertise in keyword research, bid management, and conversion tracking is essential.
SEO Specialist (Search Engine Optimisation) Improves organic search rankings through on-page and off-page optimisation techniques.
In-depth knowledge of SEO best practices and algorithm updates is crucial.
Data Analyst (Digital Marketing Analytics) Analyzes digital marketing data to identify trends and insights, informing strategic decision-making.
Proficiency in data analysis tools and a strong understanding of key performance indicators are necessary.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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